Roughly 70% of employees are disengaged, lack motivation, and perform far below their potential. This widespread stagnation is one of the greatest drags on business results—and a major source of stress for leaders.

Neuroscience shows that the root of this problem is dormant brainpower: the untapped energy and drive within people that goes unrealized. Unfortunately, most leaders lack the understanding and skill to help their people move beyond average.

When leaders learn and apply neuroscience-based principles—focused on the daily practices of connecting, coaching, and culturing—people flourish. They engage more deeply, contribute more meaningfully, and often exceed their own expectations. Leaders who activate this potential not only elevate performance, they build healthier, more energized teams ready to thrive in today’s demanding workplace.