Persuasion Archives - Dr. Jason Jones

The Neuroscience of Storytelling: Become More Engaging and Persuasive

October 21, 2024October 21, 2024 by Jason Jones

Using storytelling taps into the brain’s emotional and sensory centers, making it a powerful tool for persuasion and engagement. Neuroscience reveals that stories not only capture attention but also help people connect on a deeper level, making information memorable. Effective storytelling strategies include using relatable narratives, evoking emotions, and leveraging suspense to keep audiences engaged. Stories can overcome cognitive resistance, leading to better retention and action.

Unlocking Influence: 3 Neuroscience-Based Strategies for Trust and Persuasion

August 24, 2024August 22, 2024 by Jason Jones

Discover how neuroscience can enhance your influence and persuasiveness with three key principles: Safety, Clarity, and Value. This article explores brain-based strategies to build trust, communicate effectively, and align with others’ motivations, helping you become more influential and trusted in both personal and professional settings. Unlock the power of the brain to achieve your goals and inspire action in others.

How to Master the Skill of Persuasion

December 21, 2018September 4, 2017 by Jason Jones

Imagine if you had a superpower that allowed you to change people’s minds, help people to see your way, trust you more, follow your lead, and get people on your side during any discussion. I’m sure people would pay a lot of money to gain that power. Although it’s not a true superpower, it is … Read more

How to Avoid Being Manipulated

September 7, 2019July 29, 2017 by Jason Jones

I was told to wait one more time. I was frustrated. The negotiation started 30 minutes prior and was a slow and tedious process. Most of the time I had spent alone in an office because the salesperson left the room to meet with the sales manager to discuss my offer. This was the third … Read more

Dark Psychology & Manipulation: Are You Unknowingly Using Them?

September 7, 2019July 3, 2017 by Jason Jones

Dark Psychology is the art and science of manipulation and mind control. While Psychology is the study of human behavior and is central to our thoughts, actions, and interactions, the term Dark Psychology is the phenomenon by which people use tactics of motivation, persuasion, manipulation, and coercion to get what they want. While working on my doctorate … Read more