Would you like to be able to communicate like a polished, highly-paid professional speaker? Imagine the impact you can make if you were able to engage and inspire any group of people with your ability to speak and persuade like a pro. While the style of motivational speakers vary, there are 4 components of every professional speaker’s speech that consistently creates a motivational environment. It’s something you can learn and implement into your next speech or presentation.
It’s important to understand that a “motivational speech” only temporarily creates an environment that supports motivation. If you have read any of my blog post or my book, you know that my view of “motivating people” focuses on creating an environment that unleashes a person’s natural motivation for healthy and positive motivation. So the way a person communicates creates an environment that can either support or hinder the motivation of each listener.
Here are the 4 components of a motivational speech.
Relationship – Create a relationship with the audience as soon as possible. You can do this by telling a story about yourself that helps people know and relate to you. I brought John Maxwell in to my company to speak to a group of leaders a few months ago. He began his talk by connecting with the audience using a humorous story about the meaning of life. Then he talked about how much he enjoys spending time with his grandchildren. This gave the perception that he is down-to-earth and he gained a great deal of credibility with the audience. Be real, connect with people, and smile.
Competence – Communicate your confidence in the audience’s ability to be successful in their goals and actions. Don’t stop here though. If you are communicating a course of action, a goal, or persuading the group to make a change, you might want to utilize a story of how others have succeeded in a similar situation. Utilize stories of other people similar to those in your audience including regular people who overcame obstacles, worked hard, and succeeded in reaching a goal.
Meaningfulness – Help the audience to connect their personal values with the benefits of the action you are trying to move your audience towards. One of the best ways to do this is to help people envision an outcome or achievement that has purpose. Help people paint a picture of themselves acting with purpose and achieving meaningful outcomes.
Energy – The last thing you want to be is boring. Nobody is inspired or motivated by someone with great content, yet has little passion or energy for the information being presented. Some people in your audience already possess their own positive and high energy level, but others don’t. From the moment you begin interacting with your audience (even before the speech starts), bring them energy that is upbeat and positive. Refuse to use negative, sad, or depressing stories. Utilize voice modulation, facial expressions (smiling, raising eye brows), eye contact, gesturing, and open body movement to allow people to both hear and see your passion and energy. This kind of energy is engaging and contagious.
Motivational speakers intentionally utilize these proven components to engage, motivate, and inspire their audiences. Implementing these components into your speeches and presentations can also help you move your audience to a higher motivational state.